More than 10,000 visitors,two-day long music festival and an enviable line-up of wines and spirits and gourmet food offerings to keep the visitors’ spirits high, all that in the midst of a spectacular vineyard location. That is Sulafest for you. India’s number one World Gourmet Music Festival which has set a benchmark for a wholesome enjoyable experience.
Nine years back when Rajeev Samant, the Founder & CEO of India’s no 1 wine producing company, Sula Vineyards decided to hold a festival in his winery in Nashik, he couldn’t have possibly imagined creating a phenomenal brand out of it. Over the years, Sulafest has not only grown in leaps and bounds but to some extent has also helped the company sustain a double-digit growth. In a country such as India where it is almost impossible to advertise and promote any alcohol brand in a direct platform, the festival, although promotes not just wine but spirits and music too, has managed to give a major boost to Sula as a brand worlwide.
Rojita Tiwari – Drinks & Destinations