How can Ningxia reap the benefits of the future golden era for wine consumption in China?
As the world’s most populous country, where the standard of living is constantly rising concurrently with a taste for Western products and lifestyle, China offers the greatest potential in the world for wine consumption. But how will the local wine industry fit into this scenario? Will it be able to reap the benefits of the surge in wine drinking? Senior researcher Shihua Zhao analysed the challenges currently faced by the domestic wine sector with a particular focus on Ningxia.