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Asian Wine and Spirits
The Silk Route

Welcome to Xinjiang · Changji

Birds flying high in the wonderful summer in Changji, the beautiful city welcomes guests from all over the world. Meet through wine, cherish through wine, collaborate through wine, and blossom through wine, it is the host place for the 2023 (Xinjiang·Changji) ‘Belt & Road’ Wine and Spirit Competition. Please accept our warm welcome for every distinguished guest to the Northern Foothills of the Tianshan Mountain, to the “Pearl of the Silk Route” and the charming Changji.

Being an ancient fortress city with a long historical standing and rich cultures, Changji was an important crossroad in the ancient silk route for trade and a pivotal central hub for the North-western region of China. Thanks to the natural geographical advantage, unique terroir condition, supportive governmental policies,
and professional scientific research cooperations, the Northern Foothills of the Tianshan Mountain is created as the golden wine industrial belt and winery tourism zone with international influence and competitiveness.

The Northern Foothills of the Tianshan Mountain currently has a total vineyard size of 129,000 mu (approximately 8,600 hectares) and 40 wine companies (28 wine estates, 12 wineries) that account for 40% of the entire Xinjiang production. In 2021, an additional 13,000 mu of newly planting vineyards have been completed, and the construction of 20 new wineries has been promoted. The Northern Foothills of the Tianshan Mountain has become the only wine region with new wine grape areas and new wineries on the grand scale in Xinjiang.

This time, we are proud to host the competition in accordance with the international standards with a special touch of Xinjiang. We wish to carry forward a bright future of the wine industry along with other countries and regions, and we sincerely hope that a bridge symbolizing friendship, communication, and mutual benefit will be built from this competition through which we will together establish new channels, new fields and new chapters for future cooperations.

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A conference schedule tailored to meet everyone’s needs

40 foreign guests and a large number of Chinese guests – wine journalists and specialist writers, Masters of wine, University Professors, sommeliers, educators and representatives of wine industry organizations and of Yinchuan Estates – are invited to the 3rd AWS Silk Route Forum.

The event will organize a major tasting open to all Asian wines, a competition focusing on Asian wines, judged by Chinese and international industry members.

And last but not least, a program of visits to estates with lunch or diner with the owners will be arranged.

A practical introduction to Asian Wines and Spirits

Another opportunity for showcasing and benchmarking is the wine tasting competition which will take place on September 26th. The competition is organised by Vinopres which boasts extensive experience in this type of contest, organising, amongst others, the Concours Mondial de Bruxelles and Concours Mondial du Sauvignon. Entries were judged by an international panel of tasters including several Masters of Wine.

Three types of medals will be awarded : Grand Prize, Gold and Silver.

A free-pour tasting throughout the event will allow guests to discover Asian wines.

A program of visits to estates with lunch or dinner with the owners and technical teams will be arranged.

Asian Tasting

A tasting of products classed by country and category with attendance by the producers themselves whenever possible.

Asian Conferences

Experts, including representatives of leading Asian companies, will analyse consumer trends in Asia, as well as marketing strategies and more general themes focusing on economic issues and production techniques.

Visits to Estates & Events

Outstanding visits to Estates & Events 

Asian Contest

A selection of wines will be assessed by a panel of international experts in the days leading up to the event.